The original Purpose Eau de Parfum, an unwavering symbol of strength and assertiveness, harnessed the timeless power of frankincense to convey a sense of peace, rootedness, and completeness. Presented in an exceptional extract with an astonishing 50% concentration, Purpose 50 delves deeper into the base of the fragrance. Frankincense, papyrus, and sandy vetiver from the Eau de Parfum are joined by a pivotal sandalwood accord, lending a unique, creamy-woody earthiness, and a vanillin note that creates an even more intimate connection with the wearer's skin. Purpose 50 is a deeply moving connection to the earth itself—with its ancient soul, its endless patience, and its timeless wisdom.

What makes Purpose 50 an "Exceptional Extrait"?

Usually, a higher perfume oil concentration means better fragrance performance (especially longer fragrance longevity), but the effects of oil concentration are much more complex and vary depending on the specific formula.

Eau de Cologne (EDC) 3% - 10% Oils

Eau de Toilette (EDT) 5% - 15% Oils

Eau de Parfum (EDP) 15% - 20% Oils

Parfum / Extrait 20% - 30% Oils

Amouage Purpose 50 - 50% Exceptional Oils

50% oil concentration, 4 weeks maturation: 2 weeks maceration, 2 weeks maturation