Atelier Des Ors Villa Primerose

“I made you this bold promise: to be there for you and to offer you moments of connection, emotion, and creativity. You are now at the heart of our pursuit of aesthetics and uncompromising perfection. As a place to live and experience, but also as a place of culture, you have had the privilege of witnessing the rise of the Grasse perfumery since 1886. You stand between the past, the present, and the future. Your namesake fragrance, Villa Primerose, combines strength and gentleness, homage and modernity. It possesses the elegance of putting on a leather glove. This scent celebrates the art of living that is reawakening within your walls.”

Villa Primerose pays tribute to this exceptional savoir-faire and reinterprets the rose-leather duo. The contrast of the scents becomes a creative line that highlights both elements. In this juxtaposition of notes, a unique duality emerges between delicacy and strength, masculinity and femininity, past and future. A play with materials, where the rose no longer conceals the leather, but reveals it. A lush, soft-pink Centifolia rose, freshly picked, contrasts with the elegance and character of woody leather and velvety suede notes. A reinvented rose leather…