THoO Pure Diamond

Let us travel back to 1905, when the Cullinan Diamond— the largest diamond ever discovered—came to light. At first, it was considered worthless, merely a piece of glass... and yet it became one of the most precious gemstones in the world. The very first cut of this diamond is now set in the Sceptre with the Cross of the United Kingdom. PURE DIAMOND pays tribute to this understated yet enormous beauty. For the first time, our bottle is completely transparent, without colors or graphics, leaving room only for the brilliance of the gemstone itself. Inside, delicate crystals sparkle like fragments of eternity.

The fragrance is like a distillation of a diamond – a luminous, woody, mineral, and amber creation where innovation meets elegance. At its heart lies Sacrosantol®, a unique, exclusive molecular structure derived from sandalwood by-products: natural, sustainable, and absolutely radiant. Coincidentally, the chemical properties of Sacrosantol® closely resemble those of a diamond.

The result: a contemporary elegance that feels eternal.